Based on extensive knowledge, long-term commitment, and the unfaltering company spirit, Greencarrier Liner Agency in Latvia celebrates 10 years in the container shipping industry. I met with Ingars Grinbergs, Managing Director at Greencarrier Liner Agency in Latvia, to talk about how it all started, the Latvian "green gold", and what has led to the increasing success of the company.
A balance between import and export proved to be a perfect match
Let us start from the beginning. The success of Greencarrier Liner Agency in Latvia goes all the way back to 2008 when the financial collapse and bankruptcy of Lehman Brothers was a fact. The company started at the very bottom and slowly but steadily grew as the shipping market recovered. At the same time, Evergreen began to pay more interest to the Latvian market and came to the conclusion that they had to allocate more of their services into the area.
"Greencarrier Liner Agency would quickly prove to be the perfect match", says Ingars Grinbergs, Managing Director at Greencarrier Liner Agency in Latvia. "Evergreen realised that every single container with import goods that we received was also shipped out with export goods. There was a so-called match load – a perfect balance between import and export – eliminating the need to pay for shipping empty containers across the oceans."
The partnership between Greencarrier Liner Agency and Evergreen have brought great success to the shipping market since 2010 when the business really took off and started to grow steadily.
Starting at the bottom, yet managing to truly succeed
Ingars Grinbergs, who has been on board since the very beginning, remembers what it was like when the journey began. "As a team leader and country head, I found this to be a unique opportunity to create and build something from scratch. It was also an opportunity to develop and increase both freight volumes and profitability. And of course, it was very rewarding to start at the very bottom and then manage to truly succeed."
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