FICTIONAL DIET FATFIGHTERS IS REAL HEAVYWEIGHT IN

01/04/2007


LONDON, April 1 /PRNewswire/ -- Those indulging in the odd chocolate egg over Easter might start thinking
about going on a diet to atone for their seasonal sins. However, choosing the
right diet can some times be tricky, particularly when you can't tell fact
from fiction!


In a recent Brand Awareness Survey commissioned by leading internet-based
diet sinandslim.com, fictional diet FatFighters (featured in cult BBC comedy
Little Britain) was quoted as a better-known brand than some of the leading
diet plans on the market.


When asked to say which diet plans they had heard of, 6% of women
questioned spontaneously gave FatFighters as one of their answers, making the
diet club sketch, led by uncouth diet instructor Marjorie Dawes, better known
than real diet brands, such as the South Beach Diet.


The survey also revealed that the dynamic new brand Sin and Slim has
jumped straight in at number ten of the top twenty 'real' diet brands
spontaneously mentioned by women. Less than two years after launching, Sin
and Slim is already ranked more highly than brands such as Kellogg's Drop a
Jean size.


Nick Mason, spokesperson for sinandslim.com says: "We were shocked to see
that FatFighters had featured so prominently in the survey. We can only
assume that people think that Marjorie Dawes' abusive behaviour is what some
church-hall weigh-ins clubs are really like! The Sin & Slim plan couldn't be
more different. It is all done via the internet and the on-line weigh-in is
just a chance to have a private chat over the internet with your friends or
work colleagues"


For further information about the Sin & Slim diet visit
www.sinandslim.com .


Notes to Editors:


- The BMRB Diet Brand Awareness Survey was commissioned by
www.sinandslim.com covering a representative sample of 1114 adult women in
Great Britain (January 2007).


- The Sin & Slim Diet gives you your own personal diet plan, built around
keeping your favourite sins, access to a personal advisor by e-mail and you
can text from a restaurant for help with what to order if you can't remember
what your plan says. Your personal plan allowing you a little bit of what you
fancy including alcohol, chocolate/sweets and take-aways/restaurant meals.


- Signing up to the diet also gives you a personal web based
weight loss chart and if you thrive on team spirit, you can form a weekly
weigh-in club with friends and colleagues. You can even have your own
online Sin & Slim 'league' table and message board exclusively for you
and your own diet club members.


- Sin & Slim's team of experts has helped over 25,000 people to change
their eating and drinking habits. This includes 11 years experience working
with the NHS to promote healthy lifestyle habits.


www.sinandslim.com