TELECOM ITALIA MOBILE (TIM) AND BUONGIORNO VITAMINIC SPA

03/04/2007


MILAN, Italy, April 3 /PRNewswire/ -- Buongiorno, a leading multinational operating in the market of
digital entertainment, has signed an agreement with Telecom Italia Mobile
(TIM) , one of the leading mobile operators worldwide, to launch mytones, the
multimedia store for original ringtones, exclusive to TIM customers on 2G and
3G mobiles .


mytones is a revolution, recognising and rewarding musical
talent within the ringtone sector, while establishing a new and powerful
social network


Buongiorno conceived mytones for TIM clients interested in
creating and promoting their own music to an audience which demands the best
original music.


mytones innovates by combining mobile user-generated content
and social networking. More than 7 million people in Italy downloaded at
least one ringtone in the last six months, and the focus is on this long
established sector of mobile content.


Consumers can easily create and upload ringtones in mytones
(convergent location: wap.tim.it or www.mytones.it). The content will be
available for streaming and downloading, and feedback will be encouraged.
Creators of highly-rated ringtones will be rewarded with great prizes such as
free top-up credits.


Under the agreement, Buongiorno provided TIM with its
expertise in conceiving, developing and delivering mytones wap and web sites
as well as in managing mobile content through B!3A, the Group's proprietary
technology platform conceived to design, build, manage and provide high
quality services to leading businesses and to mobile consumers around the
world.


Consumers' interest in mobile music is rapidly increasing and
this has been one of the main reasons that brought TIM and Buongiorno to
design and launch mytones. According to Ovum's analysts, mobile entertainment
content will be worth US$56 billion by 2010 and the related mobile music
market will reach US$25 billion dollars in the same timeframe.


"Young people love this kind of platform as they give the chance, even,
to compose music and unlock their creativity." comments Pete Tong, legendary
DJ and founder of Inventa, the UK-based creative factory for mobile video
production. mytones holds a unique "composer" feature in its portal.


"Buongiorno's content distribution strategy is aimed at
offering high quality services and content globally, both directly and in
partnership with the largest mobile operators globally. The development of an
interactive multimedia product in Italy, which is able to offer an original
and involving approach such as mytones, represented a stimulating challenge
for the Group," commented Pierpaolo Cervi, Country Manager Italy of
Buongiorno. "We see mytones as potentially appealing to mobile audiences also
outside of Italy, in territories where TIM and Buongiorno work very closely,
such as Greece and Brazil."



Buongiorno Vitaminic SPA