COMSCORE: Germans Represent a Substantial Proportion of Second Life Residents

LONDON, May 4 /PRNewswire/ --

- Germans Represent a Substantial Proportion of Second Life Residents


comScore, a leader in measuring the digital world, today released a
comprehensive worldwide analysis of the active users of Second Life, the 3-D
virtual world that is entirely built and owned by its "residents." The study
revealed that approximately 1.3 million people ran the official software and
logged-in to Second Life in March 2007. This represents an increase of 46
percent in the number of active residents from January 2007.


In March, 61 percent of active Second Life residents were from Europe,
compared to 19 percent from North America, and 13 percent from Asia Pacific.
In addition, 61 percent of residents were male while 39 percent were female.


Geographical Location of Second Life Residents Who Logged-in During
January and March 2007
Unique People, Age 15+

Total Worldwide Audience - Home and Work Locations(i)
Source: comScore World Metrix

Percent of Increase In
Mar-07 Total Active
(000) Active Residents
Residents Mar-07 vs. Jan-07

Worldwide 1,283(ii) 100%(ii) 46 %
Europe 777 61 % 32 %
German 209 16 % 70 %
France 104 8 % 53 %
UK 72 6 % 24 %
North America 243 19 % 103 %
USA 207 16 % 92 %
Asia Pacific 167 13 % N/A(iii)
Latin America 77 6 % 26 %
Middle East & Africa 20 2 % N/A(iii)


(i) Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
(ii) Sum of components may equal more than total due to rounding
(iii) N/A - Residents in January below minimum reporting standard

"The phenomenal growth of Second Life continues, and its presence is
being felt around the world," said Bob Ivins, Managing Director of comScore
Europe. "With nearly 800,000 active residents in Europe, Second Life is
proving to be popular on an international scale. It's especially fascinating
to note that the number of active German residents exceeds the number of
active residents in the entire U.S. It is little wonder that bricks and
mortar businesses are seeing Second Life as a virtual-world way of accessing
a global, real-world customer base."


In addition to the resident activity cited above, comScore found that the
Secondlife.com website was visited by 3.6 million worldwide visitors aged 15
and older during March, up 17 percent from February and an increase of 46
percent over January. The strong visitor growth to Secondlife.com indicates
continuing and potential future growth in Second Life residents, since the
software application used to access the Second Life world is only available
from this site.


About comScore


comScore, Inc. is a global leader in measuring the digital world. This
capability is based on a massive, global cross-section of more than 2 million
consumers who have given comScore permission to confidentially capture their
browsing and transaction behavior, including online and offline purchasing.
comScore panelists also participate in survey research that captures and
integrates their attitudes and intentions. Through its proprietary
technology, comScore measures what matters across a broad spectrum of
behavior and attitudes. comScore consultants apply this deep knowledge of
customers and competitors to help clients design powerful marketing
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the United States Postal Service, Merck and Expedia. For more information,
please visit http://www.comscore.com.


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