Nikon & MediaCom tie up with Vibrant to become the 1st brand in Europe to launch campaign with Vibrant's new in-image ads

Nikon Coolpix is the first brand in Europe to implement an online advertising campaign using Vibrant Image, the newly launched in-image ad format from Vibrant, the global leader in premium contextual technology.

   (Photo: http://photos.prnewswire.com/prnh/20120501/529248 )

Through their media agency TED@MediaCom, the specialist, fast-moving business division at MediaCom, Nikon's three-month campaign uses Vibrant Image as well as display placements to promote the COOLPIX series of compact digital cameras.

The campaign runs on contextually relevant consumer and entertainment sites starting 1 May 2012.

Vibrant Image is a new way for brands to engage audiences online. As the next generation of display advertising, Vibrant Image identifies static images within brand-safe content across the web and embeds small overlays at the bottom of the image. This innovative placement delivers a contextually relevant ad experience -- as consumers are increasingly exposed to more photos, slideshows, and pictures online.

Kelly Lee, Senior Planner/Buyer at Mediacom said, "We are always looking at new developments and innovative ways of engaging with our target consumers. Vibrant's in-image product enables us to deliver the COOLPIX S3300 seamlessly with contextually relevant TV and entertainment images."

Jeremy Gilbert, Group Marketing Manager at Nikon UK said, "This in-image advertising solution is a great format to engage our audience through a visual medium, and allows us to position the COOLPIX S3300 around really pertinent content."

Martin Forbes, Senior Vice President & MD Europe of Vibrant says, "As a leading Vibrant partner, Nikon is at the forefront of new technologies to reach audiences in the right place, at the right time, and with the right message. This campaign captures the visual excitement of the Nikon brand and leverages contextually relevant image content with our powerful premium publisher network."

About Vibrant

Vibrant is a world leader in contextual technology aligning billions of words across the internet with relevant video, information, tools and advertising.  With over 6,500 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites.  Vibrant clients include Microsoft, General Motors, Unilever, Sainsbury's and Hewlett Packard.

The company, founded in 2000, has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf.   Vibrant has featured in the Inc. 500 and Deloitte Fast 50 lists, and in the UK: Media Momentum 2006, 2007; 2008 and Sunday Times Tech Track in 2004 and 2005.  http://www.vibranLtmedia.co.uk or http://ww.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

In January 2012, Vibrant acquired Image Space Media (ISM) as part of Vibrant's mission to expand upon its existing suite of contextual solutions that deliver high performance for top brands, new revenue opportunities for quality publishers, and relevant experiences for consumers. The strategic acquisition of ISM enhances the delivery of Vibrant Image.

Vibrant's network features more than 6,500 premium publisher websites, enabling it to place blue-chip advertisers on a range of vertical sector websites and pages alongside relevant content.  Recent research* by Vibrant showed 42% of consumers 'definitely' preferred relevant ads in relevant locations and a 63% increase in positivity felt towards websites showing relevant advertising.