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| .design news April 01, 2014 | |
| Image courtesy of Vertty |    |
| Vertty beach towel Vertty is a new brand that has reinvented the beach towel concept. Its idea is to transport the city's sophistication to the casual environment of the beach. With a unique design and a colorful variety, the brand intends to explore the full potential of a basic commodity. Vertty wants to give the beach towel a cosmopolitan soul, turning a simple object into a trendy accessory. With a larger size, lighter weight and introducing a waterproof pocket, the brand also has product efficiency on its mind. The towel is handmade and its production respected the Oeko-Tex Standard 100, meaning all materials (chemical and textile) used to make it are ecofriendly. The Vertty name comes from two different sources: the Vert part is homage to the surf and beach community, to whom the product is a love letter; the Ty was an influence from the city's musical and entertaining facet. The team though about this product in a beach "down under", but created and produced it all in their home country of Portugal with the purpose of helping their country's economy. Diogo Cruz is 24 years old and he is Vertty's CEO. He manages all the operations of the company. Frederico Cardoso is 25 years old and he is Vertty's Creative Director. He is responsible for the brand's management and design. Luís Figueiredo is 27 years old and he is Vertty's Head Copywriter. He is responsible for all the brand's copy and campaigns. Bernardo Torres is 24 years old and he is Vertty's Head of Public Relations. He is responsible for the brand's public image and its international relations. This e-mail is sent by It's LIQUID Group. It is confidential and protected by law. Any un-authorized use or distribution of information here contained is prohibited. If you have received this e-mail in error, notify the sender immediately. This e-mail address is strictly of use and property of the author. To unsubscribe click here and send a blank email. | |
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