U.S. premiere for Sweden's leading water purifiers at WQA Aquatech USA

Stockholm/Kansas City, February 26, 2014 – Sweden’s Bluewater brand and cutting-edge SuperiorOsmosis™ water purification technology will be launched in North America at the WQA Aquatech USA trade show in Orlando, FL, March 17 – 21.  Bluewater’s compact high-end water purifiers harness patented SuperiorOsmosis™ water purification technology that turns tap water into healthier drinking water by removing practically all known contaminants.   Company chief executive Niclas Wullt said: “Bluewater’s SuperiorOsmosis™ addresses consumer fears about the quality of their tap water by efficiently cleaning it of toxins, chlorine, bacteria and viruses, salt, heavy metals, nitrates and fluoride, hard water, arsenic, and poor taste and smell.   “Innovated, designed and made in Swede, Bluewater’s exciting technology allows consumers and commercial kitchens to enjoy on-demand clean, uncontaminated water direct from their taps.”   The Bluewater SuperiorOsmosis™ water purification technology has been designed to generate clean water 24 hours a day as and when required, using little energy and slashing the water wastage commonly associated with traditional reverse osmosis systems.   The advanced Bluewater technology delivers an unmatched clean water delivery rate, filtration, capacity and efficiency to help ensure domestic water is free of microorganisms and other contamination.   “The ongoing surge in sales bottled water around the planet underlines the level of consumer fear about the quality of their tap water, despite the best efforts of public water treatment facilities, many of which were designed several decades ago and are not geared to meet today’s threats,” Niclas Wullt said.   “By launching in the United States, we are informing American consumers, business owners, politicians and water facilities that we have the technology to remove practically all known contaminants from tap water and reduce the damaging effects the likes of hormones and chemicals can have on human health and wellbeing.”   Bluewater’s products will be demonstrated ‘live’ on Stand #354 at WQA Aquatech USA, 18 – 21 March, Orange County Convention Center (OCCC), Orlando, Florida.   About Bluewater Water Purifiers   Bluewater brand is owned by Blueblue AB, a privately owned company (registration number 556901-2866) located in Stockholm, Sweden. Blueblue AB acquired and integrated two first-class water purification product lines ­– the premium consumer brand Cleone and the unique Direct Flow water purifiers from Dometic AB. Bluewater’s water purifiers are designed and manufactured in Sweden and are available in all major worldwide markets.