AIR CHINA OPENS UP ITS FIRST NEW TOLL-FREE CALL CENTER IN EUROPE

To better serve its customers, Air China is launching a new
toll-free call center in Europe, starting in February 2007. The free service
started in Germany and will progressively extend to other countries. The new
service is customized not only for a variety of passenger needs, but also for
business customers and partners in Air China's distribution channel. Air
China's newly founded European Headquarters is responsible for the management
of this service center, while Beijing plans the strategic development.


The new service, accessible by dialling 800-86-100-999, will
be available to callers in six major languages: English, German, French,
Italian, Russian, and Chinese. Air China customers will enjoy general
enquiries support, ticket booking and sales service, frequent flyer service,
and immediate attention to other customer issues. Air China's Beijing
Headquarters and European offices allocated qualified trainers for the
implementation of this service center. The training lasted for two months,
with intensive courses given in general airline knowledge, Air China customer
service processes, the use of the reservation system, etc. For the ongoing
phase, Air China will allocate support on a rotating basis from their
specific country offices in Europe to improve the quality of services as well
as to help the front end service staffs better understand the customers from
different markets.


"Air China sees the European market as the most important part
in our strategy to shift to a carrier of international reputation", says Mrs.
Zhang Lan, Senior Vice President of Air China. "With the repositioning of
itself, Air China's aim is not only to serve as the first choice provider for
Chinese travellers, but also to attempt to attract high-class European
customers. The services will therefore be consolidated and improved in order
to upgrade the infrastructure and enhance passengers' comfort."



European Press Contact for Air China

Susanne Sothmann
Tel: +49-89-76759434
Fax: +49-89-76759435
E-mail: ssothmann@kafka-kommunikation.de