BUZZPARADISE: 1 EUROPEAN WORD OF MOUTH MARKETING

29/03/2007


LONDON, March 29 /PRNewswire/ -- BuzzParadise is proud to announce its 50th campaign with the
leading French Economics Newspaper "La Tribune".


With 20 000 members BuzzParadise is the leading European Word
of Mouth (WOM) Marketing community, currently operating for over a year in 12
countries (UK, France, Germany, Spain, Italy, Portugal, Netherlands,
Luxembourg, Belgium, Switzerland, Norway, Sweden) for clients such as France
24, LG, Nokia, Renault...


BuzzParadise is a WOM media network composed by an
international community of volunteer opinion leaders to develop WOM regarding
our partners' offers. We collaborate with brands to conceive WOM marketing
campaigns. We help them to engage opinion leaders by inviting them to events,
access exclusive information, test and experience products & samples or
attend movie previews.


Our "BuzzAngels" are well-informed consumers, good
communicators, experts, brand fans, bloggers, buzzers... They are invited
freely, objectively and honestly to have real-word conversations without
obligation or pressure from our part. Consumers, bloggers and early adopters
have been very receptive to BuzzParadise concept which is already counting 20
000 members in Europe.


Xavier Lesueur, Managing Director indicates: "One of the key
for dealing with international word of mouth campaign is cultural and
languages differences. Our team is comprised of 8 nationalities to make sure
our BuzzAngels (members) are taken care of in their native language. More and
more brands are looking for international launches especially in Europe and
therefore come to us since managing WOM and intercultural dynamics is indeed
a difficult challenge."


Some example of international operations over the last months:


Launch of the new International Channel France 24:


More than 120 influential bloggers from USA, Jordan, Germany,
UK were invited to join the campaign and spread the buzz around the channel
launch. A selection was invited to visit the station offices in Paris, meet
the journalists and shot video podcasts on the set.


LG Chocolate KG800 Mobile Phone:


BuzzAngels from Sweden, the Netherlands, Germany, Italia,
Spain,... received, tested and buzzed the latest LG Chocolate KG800 phone
even before its launch...few months ago.


Renault Kangoo car:


BuzzParadise is now operating a buzz marketing campaign for
Renault (in collaboration with TBWA Auditoire) in 6 countries (including the
UK) to promote the 2.000.000th Kangoo.


BuzzParadise offers its services to major groups but also to
smaller companies (project starting from GBP6 000), one of the main criteria
being to bring something relevant and new to our community.


Emmanuel Vivier, Cofounder, explains: "It is essential for
brands to initiate, accelerate and amplify buzz even before a product or a
service is launched. Our multicultural community and platform allow them to
launch and manage word of mouth marketing campaigns quickly and efficiently.
One of the most impacting advantages that we give brands is the way we are
able to track and evaluate feedback and generated buzz. These days it's all
about ROI measurement and there is no reason WOM can't be measured. One of
our latest campaigns in France for the launch of the new BIC 3blades shavers
(Bic Comfort3 Advance) has generated more than 800,000 visits on the product
blog and more than 4,000,000 brand contacts in 6 weeks."


BuzzParadise is very active in the European market and its
community is growing fast every day.


The BuzzParadise platform is already in 3 languages (English,
French and Spanish) and will be available in the coming weeks in German,
Italian and Portuguese. This should accelerate the development of our network
even more.


About BuzzParadise : BuzzParadise(R) (http://www.buzzparadise.com)
is an international Word Of Mouth Network operating in 12 countries (included
UK) with a multilingual platform available in 3 languages (English, French
and Spanish) and with 3 new languages (German, Italian and Portuguese) coming
soon.


The aim of our company is to connect brands and our
communities (20 000 BuzzAngels) compose by volunteers influential consumers
(experts, buzzers, early adopters, influential consumers, bloggers) in order
to organize experience and develop honest Word of Mouth around products or
services.


Our experience allows us to give very precise return on
investment to our clients.


With an international team (8 nationalities), BuzzParadise is
the best partner to handle word of mouth international campaigns.


Graphic elements (300 dpi logo, screenshots, videos,...)
available for download here :


http://www.buzzparadise.com/press.html