AL'S FORMAL WEAR INCREASES ORDERS AND REGISTRATION

NOVATO, California, March 29 /PRNewswire/ --

- Scene7-powered tuxedo configurator application integrates with
retailer's POS system


Scene7(R), provider of the leading on-demand rich media platform, today
announced that Al's Formal Wear (www.alsformalwear.com), one of the largest
independently-owned formal wear companies in the U.S., is increasing online
wedding registrations and traffic to its stores from its Build YOUR Tux
application powered by Scene7's rich media platform. The online application
enables millions of custom tuxedo configurations and integrates with Al's
Formal Wear's POS system.

Al's Formal Wear has a network of more than 90 retail locations
throughout Texas, Oklahoma, and Louisiana. To be effective and remain
competitive, Al's Formal Wear offers multiple tuxedos and accessories.
However, displaying and stocking all possible item combinations in each
retail store is not feasible; even in its print catalogs, Al's Formal Wear
only shows about 80 percent of its product options. Utilizing Scene7
On-Demand for online visual configuration, Al's Formal Wear is able to offer
customers the ability to select tuxedos by color, style or brand, as well as
the accessories to complement their selections. Users can zoom in on each
item to see fabric, color and pattern details, then view the virtually
limitless tuxedo, shirt and accessory combinations and visualize what the
final ensemble will look like when they pick it up.

"Deploying the Build YOUR Tux application was critical for us to
differentiate ourselves and leverage the infinite possibilities available
with the Internet," said Brad Barber, vice president of Advertising for Al's
Formal Wear. "With more than 40 million possible combinations, we were blown
away by how effective Scene7 was at making our vision come to life, and the
results have far surpassed our expectations. The Scene7 platform provides a
remarkable tool for us to drive sales, as well as offer our customers a
feature-rich shopping experience and the ability to browse at their at their
leisure -- 24 hours a day, seven days a week."

Scene7 On-Demand is a comprehensive rich media platform driving five key
rich media solutions, including Product Configurators and Dynamic Imaging
which Al's Formal Wear is leveraging in its Build YOUR Tux application. The
Scene7 Product Configurator solution allows users to visually configure
products and options online prior to purchase. Using a single product photo
or scene, Scene7's performance-optimized, data-driven content serving
automatically displays infinite variations from personal choices. Scene7
Dynamic Imaging serves in real-time any size, format or zoom detail of an
image using the same single master image. In the Build YOUR Tux application,
all imagery is automatically resized from original, high-resolution images
and is streamed in to allow users to view and pan on product details.

Particularly targeted to brides and those planning weddings, Build YOUR
Tux features an enhanced registration process that enables visitors to
establish a personal portfolio where they can save their custom-configured
ensembles, name combinations for different occasions or individuals, email
composites of selected ensembles to ushers, groomsmen, parents, etc., as well
as return to their portfolio to make changes and updates to their selections.
Because Build YOUR Tux provides an effective tool to visualize options and
reserve products without having to go into the retail stores, it is
especially convenient for brides not close to Al's Formal Wear retail
locations, and is consequently driving increased wedding registrations from
customers outside of Al's Formal Wear's market region.

The Build YOUR Tux application also offers a unique channel for Al's
Formal Wear to capture customer contact information and seamlessly integrates
with its Point of Sale (POS) systems; so the retail stores are alerted when
someone registers enabling store personnel to make recommendations and more
effectively serve customers. Added benefits include a shortened sales cycle
and a unique customer profiling tool to improve direct marketing
capabilities.

Al's Formal Wear plans to promote the application with direct mail,
however, the response from just putting the application online has been
tremendous. "Not only have we seen an immediate increase in out-of-market
registrations, we now have an extremely high percentage retention rate of
visitors completing the registration," added Barber.

The effectiveness of the online Build YOUR Tux application has Al's
Formal Wear considering implementing the same technology for in-store kiosks
as well.

"Al's Formal Wear's configurator is an excellent example of how online
visualization can offer added value to customers, support store operations
and drive retail sales," said Doug Mack, CEO of Scene7. "We are proud to work
with Al's Formal Wear, an industry innovator, and applaud its initiative in
leveraging rich media to transform the formal wear selection process into a
convenient and unique online experience."


About Scene7

Scene7 -- provider of the leading on-demand rich media platform --
enables companies to grow revenues, enhance customer experience and cut
production costs. Scene7's solutions are built on an integrated technology
platform -- for unrivaled breadth, depth, scalability and ease of use.
Solutions include Dynamic Imaging, eCatalogs, Product Configurators, Targeted
email & print, and Image Management. Available both as software and
On-Demand, leading companies worldwide have selected Scene7, including
Amazon, Harrods, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC
-- and partners IBM, Microsoft, Akamai and Adobe. Visit www.scene7.com.


Web site: http://www.scene7.com