ICROSSING APPOINTS MANAGING DIRECTORS FOR SAN FRAN FRANCISCO

SCOTTSDALE, Arizona, March 12 /PRNewswire/ --

- Brian Powley and Larry K.H. Jenkins to Play Key Roles in iCrossing's
Growth Strategy


iCrossing (http://www.icrossing.com), a digital marketing agency
committed to people's desire to find, announced today the appointments of
Brian Powley as managing director, San Francisco and Larry K.H. Jenkins as
managing director, Europe. The appointments follow recent acquisitions in
both markets.

(Logo: http://www.newscom.com/cgi-bin/prnh/20051130/NYW105LOGO )

Brian Powley brings more than 20 years of traditional and interactive
advertising and marketing experience to iCrossing, San Francisco, where he
will oversee the operations and strategic direction of the office.
iCrossing's San Francisco office doubled in size following the acquisition of
NewGate Internet last December. Powley comes to iCrossing from Modem Media,
where he was managing director of Modem Media West. Before Modem Media, he
served as managing director, West, at MRM Worldwide, a unit of McCann
Worldgroup where he was responsible for the strategic and financial
leadership of four regional offices. Prior to that, he was general manager of
MRM San Francisco, where he doubled both the size and revenues of that
office. Brian has held account management, business development and executive
leadership roles at agencies such as Ogilvy & Mather, OgilvyOne Worldwide,
and Mediaplex Inc.

As managing director, Europe, Larry K.H. Jenkins will lead iCrossing's
growth in the European market. Jenkins was instrumental in the acquisition of
Spannerworks, the leading U.K. search-marketing agency, in February of this
year and will open iCrossing's London office. Jenkins previously served as
executive vice president of client services and strategic accounts for
iCrossing and directed relationships for several Fortune 500 clients,
including The Coca-Cola Company, Bank of America and General Motors. Before
joining iCrossing, he held senior executive positions for multiple Fortune
500 companies, including Nestle, Tyson Foods and Encompass. At Tyson, Jenkins
was international and military vice president of marketing & sales, where he
directed global marketing, advertising, sales and product development in more
than 45 countries.

"The demand for search-driven digital marketing continues to grow at a
break-neck pace globally," said Jeffrey Herzog, CEO and founder of iCrossing.
"Brian's and Larry's proven track records of success, and their deep
understanding of search as the common pathway that consumers use to engage
with brands make them the ideal people to drive iCrossing's growth in two of
our most important markets."


About iCrossing

iCrossing is a different kind of digital marketing agency committed to
people's desire to find. The company develops online campaigns, programs and
experiences designed to help people find what they are searching for. Through
a proven combination of talent and technology, iCrossing helps its global
client base - including 40 Fortune 500 companies such as The Coca-Cola
Company- find solutions for complex digital marketing challenges. Founded in
1998, the company has 350 employees worldwide. iCrossing is headquartered in
Scottsdale with offices in Atlanta, Chicago, Dallas, New York, San Francisco
and Brighton, U.K. Find out more at www.icrossing.com.


For More Information:
Dana Mellecker
iCrossing
+1-646-435-4456

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Web site: http://www.icrossing.com


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