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Monday, March 12, 2007

THE BURGER KING BRAND ENTERS POLAND


ZUG, Switzerland, March 12 /PRNewswire/ -- Burger King Europe GmbH (NYSE:BKC), a subsidiary of Burger King
Corporation, awarded development rights for Poland to American Restaurants
Sp. z.o.o., a subsidiary of AmRest Holdings N.V. (AmRest). AmRest is based in
Wroclaw, Poland.


The first BURGER KING(R) restaurant in Poland is scheduled to
open in the second quarter of the calendar year. The restaurant will be in
Warsaw's new premium mall, Zlote Tarasy, which is one of the largest
multi-use developments under construction in Europe. Based in the heart of
Warsaw's central business district, the restaurant will be among 220 shops
and retail outlets, providing the ideal platform for Burger King's entry into
the Polish market. Additional restaurant openings are scheduled during the
next five years.


Commenting on the agreement, Peter Robinson, president of
Burger King Europe, said, "We are very pleased to announce our expansion into
Poland, which is part of our overall growth plan to increase our presence in
both existing European BURGER KING(R) markets and in strategic new ones.
AmRest's expertise as the top quick service and casual dining restaurants
operator in Central and Eastern Europe means that it is the ideal strategic
franchisee to spearhead Burger King's entry into Poland. We look forward to a
long and successful working relationship."


Henry McGovern, founder and CEO of AmRest, said, "We are excited about
this opportunity to bring the BURGER KING(R) brand to Poland. AmRest has a
clear strategy operating scalable and highly profitable branded restaurant
concepts. Through our 'Everything is possible!' culture, we strive to deliver
a taste consumers crave and exceptional service at affordable prices. AmRest
has outstanding experience in the Polish and Central and Eastern European
marketplace, and we are confident that our customers will love the great
flame-grilled taste of BURGER KING(R) products."


AmRest employs more than 6,100 people and manages 200 restaurants
including 138 in Poland , 44 in the Czech Republic and 18 in Hungary
Established in 1993, it has enjoyed success as the franchisee of such YUM!
brands as KFC and Pizza Hut and as the owner of its own brands: Rodeo Drive
and FreshPoint. Since 2005, AmRest shares have traded publicly on the Warsaw
Stock Exchange.


About Burger King Corporation


The BURGER KING(R) system operates more than 11,100
restaurants in all 50 U.S. states and more than 65 countries and U.S.
territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants
are owned and operated by independent franchisees, many of which are
family-owned operations that have been in business for decades. To learn more
about Burger King Corporation, please visit the company's Web site at
www.burgerking.com.


About AmRest


AmRest Holdings N.V. is the main independent operator of quick
service and casual dining restaurants in Central-Eastern Europe. The company
ethos is based on main core values: customer focus, operational perfection
and care for the highest quality services and dishes. AmRest has the policy
of social responsibility bringing help to the needy. More information on
www.amrest.eu.

Burger King Europe GmbH

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