COOPERATION BETWEEN MRM SPECIALISTS CAPITAL ID AND MRMlogiQ

ZWOLLE, the Netherlands, March 12 /PRNewswire/ -- Capital ID, specialist in the automation of marketing processes, joins
forces with marketing efficiency agency MRMlogiQ. Both organisations have a
leading position in the Marketing Resource Management (MRM) market - Capital
ID as a software provider and MRMlogiQ as an independent consultancy agency.
The MRM market is growing rapidly and Capital ID and MRMlogiQ hope that this
cooperation will enable them to respond to this growth even better.


In the Netherlands, Capital ID is market leader in the area of MRM
software. MRMlogiQ is known as 'thought leader'. MRMlogiQ does not aim at
brand positioning, but helps organisations in optimising their operational
infrastructures to turn marketing ideas into marketing successes. The company
operates from a business point of view. The starting point is not technology,
but the question which processes in an organisation can be improved. The
selection of the right software is the next step.


"As Capital ID is leading in this market in the Netherlands, this
cooperation is an obvious step", says Romek Jansen from MRMlogiQ. "The MRM
market is on the eve of a growth period. Therefore, we will perform joint
projects, not only in the Netherlands, but also abroad. We will make sure
that customers always get maximum results out of their MRM-projects."


"MRMlogiQ knows the MRM market like no other. Because they are aware of
the success factors for an MRM implementation, they are the ideal party to
advise our relations. Of course they are independent, but we are very glad
that they will support us during implementations. In the end, we aim at
successful projects and satisfied customers", says Dennis Steen, commercial
director at Capital ID.


Capital ID BV - Assiesplein 1- 8011 XD Zwolle


Tel: +31-38-4229999 - e-mail: info@capitalid.nl - internet:
www.capitalid.com


About Capital ID


Capital ID focuses on the automation of marketing processes. With its ID
manager software, the company is marketing leader in the Netherlands in the
area of Marketing Resource Management (MRM) and Digital Asset Management
(DAM). Capital ID's customer base consists of Randstad, Starbucks, ABN Amro,
SNS Bank, Otto, BCC and various colleges. Capital ID is managed by Dennis
Steen, Marc van Ballegooijen and Andrey Prins. The company is located in
Zwolle (the Netherlands) and has two divisions: ID manager and ID
interactive. In a recent report on the MRM market, Gartner mentioned Capital
ID as one of the companies that will be followed in 2007 and has a great
change of getting selected for the Garter Magical Quadrant. For more
information: www.capitalid.com.


About MRMlogiQ


MRMlogiQ is a marketing efficiency company. They assist in designing,
implementing and supporting a marketing environment that performs better,
faster and cheaper. With their unique Marketing Resource Management (MRM)
approach, MRMlogiQ helps CMO's, CPO's and CIO's to create control,
transparency and accountability in marketing organisations, by looking at:
"what needs to be created, by whom, using which technology, for which budget,
in which timeframe."


For more information: info@mrmlogiq.com or www.mrmlogiq.com.

Capital ID