Go to www.MOG.com for New and Addictive Features: MOG TV, the 'MagicButton', Peer Recommendations, and Personalized Music News

MOG (www.mog.com) -- the web's most raging music scene created by a
passionate community of music lovers and powered by cutting edge music
discovery technology -- comes out of beta today. A personalized gateway for
music discovery, the next generation of MOG makes it ridiculously easy to
find new music, videos, news and reviews.

Since its public beta launch in July 2006, MOG has provided the ultimate
tools for expressing yourself as a musical human being. The result is a
world-class online music destination created by MOG's passionate community of
music lovers and comprised of a network of thousands of music blogs.

Now MOG is making it easier than ever to access this content by
recreating all of the traditional modes of music discovery -- listening to
music, watching music videos, reading about music and peer recommendations --
and providing filters based on what we know you're listening to and which
MOGGERS you've told us you trust.

"Imagine if Rolling Stone or MTV had thousands of writers and producers
contributing content that was filtered based on your taste in music, so you
could always find the good stuff," said David Hyman, MOG's CEO and founder.
"That's exactly what MOG is doing."

When you download the MOG-O-MATIC application, MOG tracks everything
you're listening to on your computer and iPod and automatically posts it to
your MOG page, so anyone in the MOG community can instantly see what you're
listening to. With that information MOG is able to connect you with others
who are most like you musically. The end result is an incredible platform for
music discovery.


I Want My MOG TV

Brand new, MOG TV is your own personalized music video channel, streaming
music videos and live concert footage twenty-four hours a day. MOG cross
references four hundred thousand music videos against your music collection
and the music collections of like-minded people to deliver only the videos
you're going to love. The best music video programming anywhere, MOG TV is
the ultimate mash-up leveraging YouTube content.

"MOG TV is what MTV should have become," continued Hyman. "I haven't
found a better way to waste time on the Internet. Close your eyes and it's
some of the best radio available online. Open your eyes and it's even
better."


The Magic Button

No matter which section of MOG you're in -- Listen, Watch, Read, or
Recommend -- MOG's "Magic Button" is the newest, easiest, and fastest way to
have custom-tailored recommendations delivered fresh to you. When you push
the "Magic Button," MOG computes everything we know about your musical taste
-- from your collection and what you're listening to now to the MOGs you
trust most and more -- to drive instant recommendations of all MOG content,
including music, videos, news, and reviews.

The "My Trusted MOGS" filter is another great way to get to the good
stuff; Tell MOG who you trust most -- your friends, other MOGGERS with taste
you admire, artist MOGS, etc. -- and we'll show you what they're listening
to, watching, and writing about.

You can also sort all of MOG's content by genre, most listened to, most
popular, or most recently posted.


Discover Music Through People: Peer Recommendations

People are just better at making recommendations than machines-as anyone
who's ever received a recommendation from Amazon knows. MOG makes it easy to
discover new music you're going to love: Visit the "Recommendations" section
of MOG to see what people who are most like you musically are listening to
now. Sort "Recommendations" using the "Magic Button" or check out what your
friends are into. You can listen to music and access full-length music
videos. MOG also provides direct links to purchase from iTunes and Amazon.


Personalized Music News and Reviews

MOG has added personalized music news, as well as album reviews and
concert reviews that can be accessed by visiting the "Read" section of the
site. MOG editorial, which is overseen by Michael Goldberg, MOG's new editor
in chief, combines posts about artists, albums, and songs made by thousands
of passionate music lovers at MOG. Find only the news and reviews you care
about by pushing the "Magic Button" or any of the other filters MOG provides.

"MOG has an amazing number of talented young journalists in its midst,"
said Goldberg, a 20-year music journalism veteran, former senior writer and
associate editor at Rolling Stone, and founder of Addicted to Noise. "Moggers
are located all over the world, and they form an incredible network of music
news reporters who are bringing new information, as well as reviews and
opinion to MOG 24/7."


Dive Deeper into Music Content

Today, MOG also launched enhanced pages for artists, which provide a
springboard for delving deeper into the music you love. Available for every
artist in the North American Catalog of Music, the pages include
Wikipedia-powered bios, user-uploaded photos, external links to fan sites,
and a compilation of all posts tagged with that artist's information. You'll
also see who on MOG is listening most to that artist.


Rockers on MOG

Over 100 artists are currently hanging out on MOG, including Ben Gibbard
of Death Cab for Cutie (http://mog.com/Ben_Gibbard), Questlove of The Roots
(http://mog.com/Qoolquest), Branford Marsalis (http://mog.com/Bran), Greg
Saunier of Deerhoof (http://mog.com/Deerhoof), Tad Kubler of The Hold Steady
(http://mog.com/The_Hold_Steady), Matthew Caws of Nada Surf (
http://mog.com/Matthew_Caws), David Lowery of Cracker and Camper Van
Beethoven (http://mog.com/David_Lowery), Tom Gray of Gomez (
http://mog.com/Tom_Gray), Josh Haden (http://mog.com/Josh_Haden), and
Portastatic (http://mog.com/portastatic).

Devoted to the music they love, artists' MOG pages provide exclusive
insight into what artists are listening to now. Additionally, artists are
sharing their adventures from the road, waxing poetic about their musical
influences, and even posting exclusive photos and videos from time to time.


Getting Started

Completely free, anyone can create a MOG page and browse posts, MP3s and
videos by visiting www.mog.com.


About MOG

MOG (www.mog.com) is the web's most raging music scene created by a
passionate community of music lovers and powered by cutting edge filters that
make it ridiculously easy to find the music, videos, news and reviews that
match your musical taste. Completely free, MOG was started by David Hyman,
former CEO of Gracenote, former SVP-Marketing at MTV Interactive, and
self-proclaimed music freak. MOG, which has raised US$1.4 million dollars in
Angel funding to date, was founded in June 2005 and is headquartered in
Berkeley, CA. MOG launched its public beta July 2006. For more information go
to www.mog.com.


Web site: http://www.mog.com