Leading Content, Consumer Electronics and Information Technology

At a press conference at CeBIT 2007, Studio Canal, Universal, Toshiba and
Microsoft were on stage to announce the formation of a new trade
organization, the European HD DVD Promotional Group, Ltd., which will include
movie studios, distributors, consumer electronics companies, IT companies, PC
makers, disc replication companies and authoring houses companies throughout
Europe and around the globe. As the European counterpart to the North
American HD DVD Promotional Group and working with the HD DVD Promotion Group
originally organized in Japan, the new non-profit organization completes the
global promotion structure for HD DVD, working to educate consumers on the
quality and value of the format.


"After a strong year in North America and Asia, HD DVD is drawing
attention in Europe, with unrivaled quality and affordable prices," said Ken
Graffeo, Executive Vice President, HD Strategic Marketing, Universal Studios
Home Entertainment. "HD DVD is the most recognized brand name worldwide for
high definition packaged media and we now have a strong group of companies
behind it, from hardware manufacturers to studios and distributors."


The existing marketing campaign, which showcases HD DVD as "The Look and
Sound of Perfect(TM)" will be used to highlight European perspectives, with
the launch of country-specific pages to the www.hddvdeurope.com website. The
group and its member companies plan to back the campaign with promotions, and
trade and consumer marketing through the 2007 Holiday season and into 2008.
The campaign will promote the format and co-market HD DVD hardware with the
more than 300 HD DVD titles already on the market today and the more than 600
expected on store shelves by year-end 2007.


About HD DVD


HD DVD is the next generation, post-DVD standard for high capacity, high
definition optical discs, approved by the DVD Forum. The DVD Forum develops
and defines DVD formats. Its more than 200 strong membership brings together
leaders in movies and entertainment, computing, consumer electronics and
software. HD DVD is fast becoming the primary visual medium for the age of
high-definition TV.


NOTE: Questions about each company's plans may be individually addressed
to each company. The names of actual companies and products mentioned herein
may be the trademarks of their respective owners.


Web site: http://www.hddvdeurope.com